东吴商学院学术报告- RICHARD R. BATSELL

发布者:韩祥宗   发布时间:2019-06-17   浏览次数:194

时间:2019619日(周9:00


地点财经科学馆三楼EMBA教室


报告人:RICHARD R. BATSELL


报告题目Using data to facilitate managerial decision: successful examples from four decades of research使用数据分析进行管理决策:四十年研究的成功范例


报告人简介:

Richard R. Batsell, Ph.D., was a Member of the Full-Time Faculty in the Jesse H. Jones Graduate School of Management, Rice University, for 38 years and is now a Member of the Emeritus Faculty.  He is also the founder of Analytica Inc., (AnalyticaResearch.com) a full-service Data Science, Business Analytics, Marketing Research and Satisfaction Measurement firm.  Prior to joining the faculty at Rice University, Dr. Batsell taught at the Wharton School of the University of Pennsylvania and the University of Texas at Austin.  For the last 12 summers he has also taught as an adjunct faculty member in the Washington University, Fudan University joint Executive MBA Program offered in Shanghai, China.  His three degrees are from the University of Texas at Austin:  Bachelor of Arts in Mathematics (with honors) 1971, Bachelor of Business Administration in Statistics and Operations Research (with honors) 1971, and Ph.D. in Marketing (especially focusing on Analytics), 1976.  He is a member of ORSA/TIMS, the American Marketing Association, the Association of Consumer Research, and has been honored with membership in Phi Beta Kappa, Phi Kappa Phi, and Beta Gamma Sigma. Throughout his career he has been recognized for teaching excellence on 7 separate occasions.