2025 Publications || 2025年科研论文

1. Zhang, Z.(张政), Zhou, W., Andrews, M. (2025). Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes. Journal of Marketing. （UTD24）

2. Wang, J.C., Gong, Z.H., Wang, Y.(王要玉)*. (2025). Store Brand Encroachment and Manufacturer Innovation under Different Commission Design. Journal of the Operational Research Society.

3. Chen, C.Y., Wang, Y.(王要玉)*. (2025). How gamification goes wrong: Understanding the maladaptive goal orientation in gamified learning systems. Internet Research.

4. Gong, Z.H., Wang, J.C*., Wang, Y.(王要玉)*. (2025). Does a Manufacturer Benefit from Selling to a Better-Forecasting Retailer in a Supply Chain with Responsive Pricing? Asia-Pacific Journal of Operational Research, 42(5): 2550008(1-37).

5. Li, J.X., Wang, Y.(王要玉)*. (2025). Supplier encroachment in a partial vertical integrated supply chain. RAIRO - Operations Research.

6. Gong, Z.H., Wang, J.C., Wang, Y.(王要玉)*. (录用待刊). Service Strategy of a Sharing Platform in the Supply Chain under Information Asymmetry. Accepted by International Transactions in Operational Research.

7. Chen, C., Wang, Y.(王要玉)*., Zhang, K.Z.K., Xie, F. (2025). Excessive use in the metaverse: The role of multisensory interaction. Decision Support Systems, 190:114390.

8. Liu, C. Liu, J.(刘洁)*, Yang, Jun, and Huo Baofeng. (录用待刊).Bedfellows? Managerial optimism and optimistic alignment in collaborative innovation. IEEE Transactions on Engineering Management.

9. Tao, F.(陶峰), Hu, Y., Lai, K.K., Cai S. (2025). Corporate donation strategies considering remanufacturing subsidies and consumer heterogeneity. Annals of Operations Research.

10. Wang, Q. (王倩雯), Hu, M., Yue, X.*, Huo, B. (2025). CSR brings green? The effect of supply chain CSR orientation on green integration and social performance. International Journal of Logistics Research and Applications, 1-21, Online, Forthcoming.

11. Zhang, X., Yu, Y., Wang, Q.*(王倩雯), Huo, B. (2025). The impact of social media strategy on manufacturing and delivery flexibility: The moderating role of environment dynamism. Journal of Manufacturing Technology Management, 36 (6): 1242-1264.

12. Wang, Q. (王倩雯), Qin, Q., Xu Y., Xiao, C., Huo, B*. (录用待刊. The impacts of information technology and process integration on supply chain digitalization: The moderating role of contracts and mutual trust. Journal of Digital Management, forthcoming.

13. Zhao, D.(赵丹阳),Wang, M., Gu, F., Zhuang, G. (2025). Acquiring cross-border business customers: The roles of relevance and novelty in online communication. Industrial Marketing Management, 126, 1-17.

14. Wang, M., Gu, F., Zhao, D.(赵丹阳), He, D. (2025). Sales representative vs. firm commitment: The moderating role of national distance. Industrial Marketing Management, 127, 119-132.

15. Wang, J.(王婕), Lin, X., & Wang, Y. (2025). What motivates people to share social promotional advertising: a cost-benefit perspective. Journal of Consumer Marketing.

16. Zhao, S., Li, W., Song, W.(宋雯)*. (2025). Sales mode selection in the retailer-led perishable goods supply chain with the blockchain-based traceability system. International Journal of Production Research, forthcoming.

17. Wang, X.(王晓瑞), Zhang, M., Qi, Y., & Wang, Q. (2025). Developing supply chain resilience: a supply network perspective. Supply Chain Management: An International Journal, 30(3), 353-368.

18. Lv, L., Liang, Y.(梁永恒), Chen, S., Liu, G., Liao, J. (2025). Good deeds deserve good outcomes: Leveraging generative artificial intelligence to reduce tourists' avoidance of ethical brands embracing stigmatized groups. Annals of Tourism Research, 110 (2025): 103889.

19. Liu, D., Liang, Y.(梁永恒). The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret. Journal of Consumer Behaviour, 24, no. 4 (2025): 2069–2085.

20. Li, L., Zheng, H., Chen, D.(陈冬宇), & Zhu, B. (2025). Watch out for anonymous online reviews on financial service: Both review and its helpfulness might be manipulated. Information Technology and Management, forthcoming.

21. Wang, D., Chen, D.(陈冬宇), Ye, L., & Huang, C. (2025). Digital transformation in SMEs: The impacts of strategic orientations and exploratory search strategies. Management Research Review, 1–21.

22. Wang, W.(王魏莎), Liu, W., Hang, H., & Chen, Z. (2025). Understanding esports player preferences: which self-definitional needs drive their satisfaction? Internet Research, 35(5), 1889-1914.

23. Hang, H., Chen, Z., Wang, W.(王魏莎), Aroean, L., (2026). Crisis communication and (unintended) impact on policy, Annals of Tourism Research, Volume 116, forthcoming.

24. 杨金玉, 罗勇根, 虞吉海, 冯博*. 客户企业专精特新资质认定的供应链溢出效应：供应商双元知识搜寻视角, 管理世界, 2025, 41(7):192-210.

25. 冯博, 郑曼飞*, 曹南. 供应链创新试点政策、企业创新和企业价值. 管理科学学报, 2025, 34(10): (国家自然科学基金委管理科学部认定的A级重要期刊, CSSCI收录)

26. 荆雨，王要玉*，王鹏. 2025. 公平关切下零售平台区块链技术投资及协调决策研究. 管理学报, 22(7): 1328-1337.

27. 王鹏，王要玉*，张志坚. 2025. 考虑溢出效应的线下零售商在线评论服务策略，运筹与管理, 33（10）：179-185.

2025 Grants || 2025年科研基金

1. 国家自然科学基金面上项目，人机协同中大语言模型偏差的影响与干预机制研究（项目编号：72572113），2025.

2. 国家自然科学基金青年项目，数字向善?区块链技术和数字关怀对平台数字责任合作的影响研究，2025.

3. 江苏省社科基金经济专项一般项目，基于数字人民币的地方债监测及增发的财税政策研究，2025.

4. 苏州市社会科学基金项目，数智化转型对供应链 ESG 行为的影响机制和改进对策研究，2025.

5. 2025年度江苏高校哲学社会科学研究一般项目，韧性理论视角下环境变异性对消费者新产品采纳的影响机制研究 (市厅级，立项)

2025 Awards/Honor || 2025年奖励与荣誉

冯博

江苏省第十八届哲学社会科学优秀成果奖二等奖

苏州市优秀教育工作者

车通

江苏省第十八届哲学社会科学优秀成果奖三等奖

王要玉、王魏莎

第三届中国研究生企业管理创新大赛一等奖1项，三等奖3项指导老师

王魏莎

第十一届全国管理案例精英赛华东三区域赛季军指导老师

王倩雯

2025年全国高校商业精英挑战赛创新创业竞赛全国总决赛，二等奖，指导老师

梁永恒

2025年营销科学与创新国际会议优秀论文提名奖

2025年中国高等院校市场学研究会学术年会博士生论坛高潜力论文